Leading a country’s largest insurer is no small feat, and yet, Luiz Carlos Trabuco has proved over the years that he is more than capable. Taking over the leadership of Bradesco Br back in March 2009, Luiz has done nothing but steer the company to greater heights. When he took over the presidency, the bank was not in the first place and had just lost to their competitor, Itaú Unibanco. However, his resilience could not allow him to give up. He kept pushing the bank to greater heights and finally in 2015; he was able to make a bold move that was the hallmark of his career.
Luiz Carlos Trabuco is a native of the City of Bradesco, a name that has come to resonate closely with his personality. Born in 1951, this pacesetter is a graduate of the University of São Paulo. He then began working at Bradesco in 1969, at just 18 and quickly climbed up the ladder of leadership. He passed through various roles such as managing director executive and executive vice-president. In 2003, before taking over the management of Bradesco Seguros and staying in that position up to 2009, when he took over the presidency of the bank. At this time, he was also able to accrue up to 30% of his profit up to date. In 2007, Luiz was named Insurance Personality of the year, further affirming his name in the banking business. Through his vast experience, he has been able to advocate for using broker channels for insurance sales.
Seeking the approval of the Chairman of the Board in 2015, Lázaro Brandão, he was able to buy HSBC, Brazil for USD 5.2 billion. This, in itself, is a significant achievement as it opened the gates of the private sector to Bradesco leadership once again. Through his efforts, their bank had a chance at restoring its former glory as the bank on top in the private sector. With this purchase, Trabuco was able to get ahead of its rival, Itaú Unibanco, in three segments, total investments, branch network and the number of account holders. His efforts were crowned when he was named the entrepreneur of the year, 2015 by Isto É Dinheiro.
Luiz has led the Bradesco workforce into doubling the company’s assets in unimaginable ways. Between 2003 and 2008, he was able to turn R $32 billion worth of assets into R $78 billion. Trabuco’s reign has been one of organic growth for the bank and being only the fourth president of the bank since its inception; it may be hard to beat his record in the future. Starting with the geographic expansion cycle, he has also ventured into beginning the banking inclusion cycle. He managed to increase the number of accountants in the bank from 20 to 27 million as from 2009. The bank’s service network has also increased from 3,500-5,000 agencies under his leadership.
In 2016, once again, he managed to join the caliber of influential Brazilians, as he was rated among the top 100 most influential Brazilians. Throughout his tenure, he has always seen it vital for financial institutions to closely know its people and to put their values and interests first, despite the fact that the people may see banking service as secondary. He is also a leader that evolves with the times as can be seen when he broke the traditions of Trabuco by outsourcing professionals rather than using in-house services. Unibrad was also created under the management of Luiz, and now, it stands as one of the best corporate universities worldwide. The name Trabuco, is, therefore, a force to be reckoned with and as a member of Bradesco, he has proved to be the ideal employee than any organization would wish for.