The beauty company EOS, also known as Evolution of Smooth, has made its way to the top of the beauty leader board with their innovative lip balm. These days it is so easily recognized with its appealing orb shape and the variety of colors and flavors it comes in, and its creation came from a passion and a drive to introduce a beauty lip product that would set itself apart from the rest.
According to a recent Fast Company article, the company’s founders not only wanted to produce a lip balm that would be unique, but also one that would be made of quality organic ingredients and would primarily gear towards women and the millennial generation. Going in the direction of creating something that would appeal to all five senses, the EOS lip balm has become a staple beauty product that is comfortable to the touch, aromatic in scent, charming in color, satisfying in taste, and even has a pleasant opening and closing sound to the ears. Its identifiable rounded shape (http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791) and its bright or pastel shade has made it so much easier for individuals to find their lip balm in their handbags.
Currently, EOS has sales of over 100 million products per week, and its ubiquitous presence in chain stores and beauty retailers such as Target Sephora and Ulta has successfully turned it into a brand that is used by anyone and everyone. The additional sightings and promotions from celebrities like Britney Spears and Taylor Swift has helped propel EOS lip balm ahead of its elder competitors such as Blistex and Chapstick. With the addition of shaving creams and hand lotions to their line and with upcoming beauty products in the works, EOS continues to grow and expand. For them with what started out as “the lip balm that makes you smile”, there is clearly no end in sight.