It is always advised to leave a good first impression. However, in the case of repeat customers or clients, first impressions don’t count. You need to build a solid reputation over time to maintain the client base and therefore in this article; I’ll focus on online reputation management. What is it? You ask. Online reputation management is the continuous process of controlling what shows up when someone searches your name on Google.
Below I will feature some easy ways in which you can control what shows up on Google through reputation management. I will show you how to promote positive content on the first page of Google while pushing unwanted content further down.
Analyzing your Online Reputation
Google yourself and see what Google displays about your brand. Classify the displayed content as negative, irrelevant, positive, relevant, etc. Once you have analyzed your web presence, you need to commence improving your search results by either adding content or pushing up positive and relevant content desire while pushing down irrelevant content.
Search Engine Optimization
SEO, in short, is using keywords in the content to make sure it appears as high as possible in the web search. By using SEO tactics from sites like Reputation.com, your content will be easily and quickly found by search engines as well as linked and stored in credible and trustworthy databases.
Search Engine Tools
Use tools such as Google Alerts which is a free tool that notifies you whenever another website mentions your brand. Google Alerts and such tools can help you stay proactive about your reputation.
Whenever there are user reviews, always expect some people to be discontent by your services or products as a brand. You can leverage the user reviews by always responding in a positive and levelheaded manner to the reviews. Avoid engaging in arguments.
If you follow the tips, you should comfortably be able to influence your online reputation because ultimately it is your duty to maintain a healthy status. You can get more tips on online reputation management here.