Luiz Carlos Trabuco Cappi was born on October 6, 1951, in Marilia, Sao Paolo, Brazil. He earned his Philosophy Degree from Sao Paulo’s School of Philosophy, Sciences, and Literature. His career with Banco Bradesco started in April 1969 and has devoted his time to his professional career at Bradesco. His rose through the file and ranks of the bank’s organizational ladder.
On March 10, 2009, he was selected as the Chief Executive Officer of the Board of Directors, a position that he holds alongside being a Member of the Board of Directors of the Bank. The position of CEO happened due to the resignation of Lazaro Brandao.
Luiz Carlos Trabuco Cappi’s professional growth and contribution to Banco Bradesco was phenomenal in the sense that the market share and financial expansion of Bradesco happened after he instigated the acquisition of HBC Brasil way back in 2009. The move was considered as one of the most expensive procurements that ever happened in the banking industry of Brazil. However, it proved to be a good one because Banco Bradesco was able to maintain its position as one of the leading banks in the industry.
Bradesco likewise upheld its reputation as an innovative leader in extending its financial services by utilizing the ATM biometric reading system and the installation of R2D2 bots. The ATM biometric reading system makes it easier for Banco Bradesco’s customers and clients to conveniently initiate their transactions with the bank even without the assistance of bank personnel. All that needs to be done is for the customers to use their vascular palm prints to make the transaction. By installing the R2D2 bots, potential clients are enticed by a smile from the bot and are invited to explore the internal premises of the bank.
The steady growth of Bradesco is also attributed to the unique leadership capability of Luiz Carlos Trabuco Cappi who initiated a management platform that brings all the bank executives in a collective manner so they can collaborate. This encourages teamwork and makes supervision simpler. And to bring out the best in each branch executive head, Luiz Carlos Trabuco Cappi gives them enough leeway to make appropriate decisions for their respective bank branches with minimal intrusion from the head office. This method encourages the branch heads to be more responsible and to work harder because they will realize that their actions or decisions either contributes to the bank’s downfall or success.
As for the latest news, Bradesco announced that Octavio de Lazari Junior will be replacing Luiz Carlos Trabuco Cappi within the executive board position, who will remain as the bank’s president and CEO until March 2018 when a shareholder’s meeting will be held.
Octavio de Lazari Junior is 54 years old and at present is the President of the Bradesco Seguros Group, and the Vice President of Bradesco.
After the shareholder’s meeting on March 2018, Luiz Carlos Trabuco Cappi will continue to hold the Chairman of the Board of Directors position and will concentrate in the fulfillment of his duties in that capacity.
Bradesco commented that the line of renewal and continuity within the bank would be upheld in the manner that has done in the past, where vacated positions will be filled by deserving rank and file or executive employees within the organization.
The banks are quite optimistic that the industry will be doing better this year compared to the past years, with the GDP between 2% to 3% and no increase in unemployment rate. While optimistic about the industry’s continued growth, Octavio de Lazari Junior and Luiz Carlos Trabuco Cappi still call for the reform in pension.
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