Under leadership of Jose Auriemo Neto, JHSF soars to become leading developer in Brazil

Over the last forty years, Brazil has begun developing into one of the leading economies of Latin America. This transformation has been profound and far-reaching, with a country once known for being an underdeveloped third-world jungle becoming a magnet for the global elite and foreign capital.

One of the driving forces behind this transformation has been the ability of Brazilian companies to help the country pick itself up by the bootstraps. One way in which the country is being transformed into a highly developed and dynamic economy is through the creation of some of the most luxurious and sought-after real estate developments in all of Latin America.

Although it was little more than the sprawling slum 30 years ago, today, the city of Sao Paulo ranks among the most developed and thriving cities in all of Latin America. One company, JHSF Participacaoes, has been instrumental in transforming the city into a paragon of development and class. Today, if one were to stroll the streets of Sao Paulo, they can be excused for mistaking their surroundings for Paris or Hong Kong.

And it has been men like Jose Auriemo Neto, the CEO of JHSF Participacaoes, who have led the way. One example is the Parque Cidade Jardim development, a sprawling complex of mixed-use buildings that has become one of the most coveted properties in all of Sao Paulo. Parque Cidade Jardim features nine high-rise condominium towers, four Class A office towers and a gigantic, 180-store shopping center that features Luis Vuitton, Reebok Academy and a Cinemark mega-theater.

This property was developed from a badly dilapidated slum. Many people said that there was no value in redeveloping the plot of land, which is located adjacent to one of the busiest highways in all of Brazil. But Jose Auriemo Neto saw things differently. In 2001, he began drawing up plans for the gigantic complex. After running a series of feasibility studies, it was determined that there was potential business to build Parque Cidade Jardim. Today, Parque Cidade Jardim is completely occupied.

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