Whitney Wolfe Herd Shares How She Started Bumble

Having launched an app that in just four years now has around 41 million users and $100 million in annual revenue, Whitney Wolfe Herd has turned into a feminist business icon. She founded Bumble in Austin, Texas, and leads it as its chief executive officer. She started this phenomenally successful dating app business when she was just 25 years old and just a few years out of college.

Over the past year, she and her company have been very busy. Whitney Wolfe Herd started a venture fund that invests exclusively in female-led businesses earlier this year. She banned guns from photos on her app which generated a bit of controversy. He also paid for an ad that was in firm support of the survivors of sexual assault. She also began to explore having Bumble initiate an initial public offering.

Starting out as strictly a dating app, Bumble can now also help women make new friends and build a professional network. Whitney Wolfe Herd says that with the number of users her company now has there are quite a few opportunities for where it can go. Speaking at Fortune’s Most Powerful Women Summit she said that the focus remains on finding ways for people to connect with one another on both kinder and more accountable terms. Tinder and Bumble Are Seriously at War

She says that before she started Bumble she saw that the world of online dating was very much gender imbalanced. Whitney Wolfe Herd didn’t like that women would sit around waiting to be contacted by a guy who was interested in her. She wanted to empower women and encourage them to initiate contact. In fact, that’s the only way a man and a woman can connect on her app. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App

She also wanted the culture of Bumble to match the values she started it with. She wanted women operating the company and making its decisions, just like woman do on the app. The first three people she hired were young women, one still in college. Whitney Wolfe Herd says she had just about no budget to work with but, with determination, a new highly successful firm was created. Bumble’s Whitney Wolfe Herd Swiped Right To A $230 Million Fortune